Privacy Policy

Who we are

Mirava Labs Ltd is the controller of the personal data described here. For any privacy question or request, contact support@miravalabs.com.

What we collect

• Account and authentication data: your email address and the encrypted credentials used to sign in, handled by our hosted authentication provider. We never store your password in readable form.
• Profile and onboarding choices: the display name you enter, your confirmation that you are 18 or over, your companion preference, your currently selected companion, and your notification preference.
• Conversations: the messages you send and the AI companion replies you receive, stored so your chats are still there next time you open Avily.
• Companion memories: short factual notes the app derives from your conversations so a companion can remember things about you. These are stored per companion and are not shared between companions.
• Relationship progress: a numeric score and relationship stage per companion.
• Generated photos: images generated at your request and their related details (caption, the scene described in your request, timestamp). Images are currently stored as part of your message record in our database.
• Usage counters: how many messages and photos you have used — counted per day for the Free tier and per calendar month for Premium — used only to apply those limits.
• Guest data: if you use Avily without an account, the same kinds of data (name, chats, progress, memories, counters) are stored locally on your device only.
• Technical and security data: standard information our hosting and backend providers process to serve the app and keep it secure, such as connection metadata and error logs.

We do not ask for your postal address, phone number or payment card details in the app, and we do not collect contacts, precise location or device photo library content.

AI processing

Avily is an AI product. To generate a reply or an image, the content needed for that request is sent to our AI service provider. This can include your message, recent messages in that conversation, the companion memories relevant to that companion, your display name and relationship stage, and the description of the photo you asked for.

AI output is generated automatically. It is fiction, it can be inaccurate or unexpected, and it is not professional advice. Companions are fictional characters, not real people.

Why we use your data

• To provide the service you asked for: signing you in, keeping your chats, generating replies and photos, and tracking relationship progress.
• To apply the Free daily and Premium monthly usage limits fairly.
• To keep the service secure, diagnose faults and prevent abuse.

Where UK data protection law applies, we rely on performance of our contract with you for providing the app, and on our legitimate interests in keeping the app secure and working. You confirm you are 18 or over when you start using Avily.

Services we use

• Lovable Cloud (backed by Supabase) for authentication, database storage and hosting of the app backend.
• The Lovable AI Gateway, which routes chat and image requests to the underlying AI model providers.
• Google Play Billing, which handles payment processing for the Premium subscription. We never receive or store your payment card details.
• Google AdMob (the Google Mobile Ads SDK), which serves rewarded adverts in the Android app for Free users. It may automatically collect and share your IP address, user product interactions, diagnostic information, and device and account identifiers (including the advertising ID or app set ID where available) for advertising, analytics and fraud prevention.
• Google Fonts, used to load the app's typefaces in the browser.

These providers process data on our instructions to run the service. Some of them may process data outside the UK; where that happens we rely on the safeguards offered by those providers.

Payments and advertising

Premium costs £9.99 per month and is billed through Google Play Billing on Android. Google processes the payment and manages the subscription; Avily and Mirava Labs Ltd never receive or store your payment card details. Premium gives you 300 messages and 30 photos per calendar month.

The Android app shows rewarded adverts through Google AdMob to Free users. Watching a completed rewarded advert adds 2 extra messages, and every 2 completed adverts add 1 extra photo, up to a maximum of 20 bonus messages and 3 bonus photos per day. Premium users do not see rewarded adverts. For the data involved, see “Services we use” above.

Guest use and migrating to an account

You can use Avily without an account. In that case your name, chats, generated photos, relationship progress, memories and daily counters are kept in your device's local storage only, and we do not receive them except for the content required to generate AI replies.

If you later create an account or sign in, the app offers to move that local data into your account so nothing is lost. After a successful migration the local copy is cleared from your device. If you never sign in, clearing the app's storage or uninstalling the app removes that data.

How long we keep data

Account data, conversations, photos, memories and progress are kept for as long as your account exists, so the app works the way you expect. Daily usage counters (Free tier and ad bonuses) and monthly usage counters (Premium) are stored only to apply those limits. Subscription records from Google Play Billing are kept while your subscription history is relevant, so Premium stays active and can be restored if you reinstall the app.

You can delete everything at any time from Profile, then Delete account. Deleting removes your profile, conversations and messages (including generated photos), companion memories, relationship progress, usage counters and subscription records, and deletes your login account. This is permanent and cannot be undone. Backups kept by our infrastructure providers may retain copies for a short period before they expire.

Security

Your data is stored in a database with row-level security so that each account can only read and write its own records. Privileged operations, including account deletion, run on our server and require you to be signed in. AI provider keys are held server-side only and are never exposed to the app.

Your rights

If you are in the UK, you have the right to access your personal data, to have inaccurate data corrected, to have data deleted, to restrict or object to certain processing, and to data portability. You can exercise deletion yourself in the app, or contact support@miravalabs.com for any other request.

You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe we have handled your data improperly.

Children

Avily is strictly for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a minor is using Avily, contact support@miravalabs.com and we will remove the account.

Changes to this policy

We may update this policy as Avily changes, including when Premium billing or adverts go live. The date at the top shows when it was last revised.

Contact

Mirava Labs Ltd — support@miravalabs.com